MEMBER OF THE MONTH: Maddie Whitehead

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Maddie Whitehead is the Founder and Managing Principal of Blueprint Commercial, a Philadelphia-based, woman-owned commercial real estate firm redefining community-first brokerage. With over a decade of experience in public accounting, development, and brokerage, Maddie launched Blueprint in 2024 to combine deep market knowledge with purpose-driven strategy. Her goal: to build a firm that uses real estate as a tool for long-term neighborhood investment and inclusive growth.

Since its founding, Blueprint has become a trusted advisor to nonprofits, local and regional businesses, institutional users, and community-focused developers. Collectively, the growing team has transacted more than $1.3 billion in volume and leased and sold over 10 million square feet throughout their careers—while delivering the high-touch, client-centered service that defines the firm’s boutique model.

A core focus of Blueprint’s work is guiding nonprofit and mission-driven organizations through strategic real estate decisions. The firm helps groups—ranging from health centers to education and social service providers—secure space that supports their missions and strengthens communities. Maddie is also a strong advocate for local food, beverage, and retail focused entrepreneurs, helping independent operators find, lease, and grow into spaces that reflect their identity and energize neighborhoods. From Center City to Fishtown and beyond, Maddie and her team support operators that anchor walkable, mixed-use corridors and contribute to Philadelphia’s cultural and economic vibrancy. Blueprint also represents developers and investors in acquiring and selling multifamily, mixed-use, and development properties—especially in emerging neighborhoods. The team understands zoning, incentives, tenant mix, and corridor dynamics—and often bridges public and private interests to reposition assets, support nonprofits, and guide social enterprises as they grow.

Maddie and her team are actively engaged in Philadelphia’s civic and business networks, contributing to conversations around policy, investment, and inclusive development. These relationships continue to shape the firm’s strategy. As the industry evolves, Maddie leads with focus and purpose. Her philosophy—do what you do best, serve with intention, and build relationships—guides Blueprint’s operations. The result is a firm committed to using real estate as a lever for lasting, positive change in Philadelphia.